Search Engine Optimisation, Galway.

Search Engine Optimisation is the long form of the Acronym; S.E.O..

If you don't optimise your Website, it is not dissimilar to covering your Business potential with Camoflage Sheeting.
Akin almost, to sealing your Store Room with Concrete, so that only those within (and those that know of them); can know of your Products.

Well, Search Engine Optimization, could convievably unlock the Stores, display the Wares within, and open the Shop while the Staff are in Bed.

Okay..... you could be lucky, as some can propel themselves through sheer luck, Geographical Position, and the Fickleness of Fashion.

A Search Engine Optimiser may possess some knowledge in the following areas;

Number One - Hardware and Software for the job - surely, or how to get it.
Content - without this, the following won't even be neccessary :)
Discipline > Patience > Observation > some retention of trends / patterns > and the rapid purging needed, to reset the agenda.
Literacy and Numeracy
Anchor Text
Titles - Planning, then execution
Link Building - Interlinking - Submitting to Irish Directories.
Meta Data - Meta Tags - TitleTag, Meta Description and keywords
Pagerank™ , Webrank
Authority - Create this, relevance level
Analysis of code - Broken Links
Htaccess - url rewriting, redirects, duplicates, structure and "no-no's"
Duplicate Content
Proof and Metrics - Serp's
Branding - more than one interpretation
Images - cropping, optimising for memory size, paths and directories
Research
Html, at least - Valid Html. Follow, Nofollow
Social Networking and Bookmarking
CSS
CMS
Database - working knowledge
Web Design
Robots.txt
Sitemaps
Creativity - Link Bait, where applicable

Seo Galway